2 Simple Ways to Consider Your Church’s Social Media
There are two simple ways to think about your church’s social networking.
The first is rapid development. You produce video clips, podcasts, images and blog posts with the crucial goal of generating growth. No social media channel or content is usually off limits. Naturally , over a certain time period you find yourself eventually doing the following:
- Creating unsustainable article marketing strategies which eventually lead to burn out. For instance , going live every single day on Instagram or even posting a Youtube-video every day.
- Developing click-bait content that generates traffic but adds little value.
- Using third party tools to associated with stock photos or pre-prepared social media pictures.
- Trying to mimic other churches’ social media strategies and content material.
The second way to think about social media marketing is to focus on generating something that’ h durable. It’ t about finding a tempo to the work that will keeps the work in line with who your chapel is and is done at a pace that can be kept for a long time. By doing this of thinking is much more difficult because it means the following:
- Saying no to the latest trend or even social network that will help your church “ increase the size of your audience. ” It’ s not really because you’ re against growth, but you want to maintain your focus.
- Coming to the understanding that generating value for an audience isn’ t about quantity or speed. It’ s about creating a relationship that helps you understand what they need.
- Focusing on content that will point your market to Christ and help them because they work to fulfill the fantastic commission.
- Searching for contentment not from the church’s social media quantities, but from the quality of content that you produce. Knowing that finally those numbers are meaningless if exactly what you’ re creating won’ t last.
To be clear this isn’t regarding being against development. It’s about rejecting a culture that will defines your church’s social media value by arbitrary numbers or lures you in to practices that are contradictory to your church’s objective and vision.
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