Three secrets of unleashing the ability of your congregation upon Social Media
I’ ve heard authors say that the most challenging thing they handle is a blank page. A page is waiting for it to be full of words that will inform stories and engage minds. The empty page can be overwhelming, begging you to write, putting pressure upon you to come up with an idea.
Sometimes, I take a look at social media the same way. I see a blank position update window through Twitter asking myself, “ What’ t happening? ” I know that I’ m not going to write something on the level of Tolstoy, but I’ meters also not going to upgrade you on the fantastic ham sandwich which i just ate.
Creating social media for your church can stimulate the same feelings. Often , you feel the pressure to create a whole social media marketing campaign all by yourself. This can include the graphics, the particular wording, the booking, tracking of metrics, and engagement. It can be exhausting.
Nevertheless , you don’ to need to pressure you to ultimately create social media and maintain it as a one-person show. Instead, you have an army of people on the market waiting to help you out. On top of that, they’ ll get it done for free because they rely on what you’ re doing. Who are these people? Your congregation.
Never forget, the people in the pew have the capacity to help you accomplish your own social media goals. The thing is that too many of us observe them as our audience and not active partners in social media. We view our congregation as passive viewers of our content who can only look at, share, and like.
Today, we’ re going to talk about three secrets of unleashing the power of your congregation to help you achieve your social media goals. These three secrets are proven methods to engage your own church while equipping them to be your social media ambassadors.
Hold a Social Media Tutorial
Among the assumptions I made when I joined the church staff was that every church member knew about Fb. Well, I was wrong. I was surprised to understand that many of the church members got never tried Fb.
More specifically, I was surprised to understand that many of these individuals were our senior grown ups. I assumed that will since most of them most likely had grandkids exactly who had photos upon Facebook, they would be as well.
I actually knew that we had to get our senior adults involved. These types of senior adults a few of our most active church members. They will gave on Sunday, helped out in the preschool area, plus sang in the choir. These are our primary members.
What exactly did I do? Properly, we decided to hold a brief tutorial in order to use Facebook. I did so it right before a senior adult dinner meeting (to ensure maximum attendance). We didn’ t get into too many details, yet I covered learn how to sign up and just like a page. Granted, I really could have gone deeper, but I wanted to take some baby guidelines.
This is the very first step of many that we’ re likely to take to engage our senior adults. Why am I concentrating on our senior adults? First, they’ re incredibly passionate about the church, and 2nd, they love to discuss our content, that makes promotion for us very much easier.
If you want to grow your social media engagement, you need to focus on mature adults. Despite the existing myth that social media marketing is just for young adults, senior adults have become increasingly active on social media. These passionate people would love to engage and promote your church’ s content.
Publicly Compliment Your Congregation
Everybody loves encouragement, and social media is the perfect medium to make that happen. If there’ s any organization that should thrive on encouraging others, it must be the church.
Here’ s a good example of why this is important. When you publicly highlight and encourage your chapel volunteers, you’ re doing two details. First, you’ lso are showing everyone the type of leadership that your church wants everyone in order to model. Second, you’ re giving your audience permission to encourage others as well.
One of the elements of why openly praising your members is important is that you’ re also making your own church feel smaller. No matter what size your church is, everyone wants a small church feel. They want to know individuals, and they want to be identified. You can do this by openly highlighting people in your social media.
Again, this unleashes your own congregation by making them feel like they are a part of your social media. It will help them feel connected to the church and other individuals as well. The more they feel connected, the much more likely they are to engage together with your church’ s content material.
Give Your Congregation Room to reply
Despite good intentions, a lot of our social media can be a one-way conversation. We want to have got active engagement but instead end up giving the audience more commands (click here, share this, etc . ) than we should. The end result is a social media presence that seems one-sided and locks our congregation out from being active partners.
To break this cycle, we started wondering our congregation an easy question on social media: “ How can we all pray for you? ” Now that question may seem insignificant, but the responses we received contended otherwise.
Simply by asking a simple question, we empowered our audience to respond to us. This issue allowed us to get great feedback plus reinforce that we’ re a chapel that prays for each other. (It also helps the church feel smaller. )
The more we can get our audience to respond, the more it will become natural to have a conversation with us online. These conversations eventually will spill out beyond just our Facebook page and hopefully into people’ h news feeds, which want those discussions to happen.
Occasionally you have to give your audience permission to reply to your social media. You will think that people would instinctively know this, but you would be amazed that it takes a small prompting to get the conversation going.
Bonus Idea: Let Your own Congregation Become Co-Creators
This next concept is a bit scary. I’ ll admit since someone who likes to have got control over the smallest details; I’ m not a big fan of losing control (especially when it comes to design). Yet I do know that if a person let your market co-create with you, you end up with something a lot more valuable to everyone in the long run.
Allow me to give you a specific illustration. Let’ s say for this Christmas that will instead of using share art to create your own sermon artwork, you hold a contest on Instagram. You would declare to the congregation that you’ re looking for the best artwork to utilize this Christmas which anyone can distribute designs on Instagram with the hashtag #churchchristmasdesign (or something much better than that). Then whichever design received the most likes would become the artwork for Xmas.
Now is generally there a chance that art work could be ugly? Perhaps. Could it have got imperfections? More than likely. However , your audience will feel like they were co-creators in creating and choosing the art work for Christmas. This type of empowerment is one that not only reinforces that the church cares exactly what its members think, it also supports that will they’ re active members of the cathedral.
(Note: I’ m not saying you should do this designed for everything and not employ a professional designer for, i. e., considerable projects like personalisation, etc . Please, developer friends, don’ to send me hate mail. )
Now It’ t Your Turn…
How do you engage your congregation? What techniques have you learned to keep your congregation associated with your social media? Reveal in the comments section below?
The submit Three secrets of unleashing the power of your members on Social Media made an appearance first on Chapel Answers.