7 Reasons You Must Not Abandon Your Online Services
We are seeing the trends, and they are troubling.
Because churches return to in-person events, they are abandoning their electronic and streaming services. At the very least, they are not giving them the attention they will did during the quarantine.
It’s a mistake. It’s a big error. Here are seven reasons why we believe strongly your church must continue to emphasize plus invest in digital and loading services.
- It will grow slowly after it declines. One pastor had written me: “We had 750 people view our on the internet services the first week. Now it’s dropped to regarding five during the live streaming service. It’s really not worth our effort. ” I get it. But the instant growth churches saw at the onset of the quarantine was an anomaly. Churches that are investing time and other sources in digital services are seeing slow but constant growth after the immediate diminishes.
- It is a excellent alternative for those who are physically not able to attend the in-person providers. Several of your members and guests are homebound. Others are from town. The digital assistance becomes their only option. And for those of you who are quarrelling that digital services will be an excuse for physically able persons not to attend, we have been not seeing that reality take place. At most, any losses are more than offset by gains.
- It is a complement to the in-person service. Though it’s in its incipient stages, we are seeing digital services become a first step for people to come to the in-person services. These people “test run” the chapel several weeks before they attend in-person. We are particularly seeing this trend among small Christians and non-Christians.
- It opens the doorway for ministry to the neighborhood. A church is not only supposed to be in the community, it should be a ministry to the community. Your church will have much greater presence to the community with on the internet services than most other options. I am working with one cathedral that is investing $20 each week on Facebook ads to send the services to those in the church’s zip code. It is beginning to show fruit.
- It is an incredible instrument for prayer. I am encouraged to see an increasing number of churches offer prayer lines through phone numbers and/or emails. A pastor recently told me that their email address ( [email protected]< churchname. com > ) was growing within the number of prayer requests sent by the week. The chapel puts that email address to the lower third of the flow several times during the services.
- It is truly a good Acts 1: 8 ministry. Church leaders and members are usually excited to discover their reach is beyond the community to other points in the nation and the world. The early Christians needed to travel the Roman highways to get the gospel from town to town. The internet has become our Roman roads.
- It can provide cohesiveness to a multi-site church. More chapels are becoming multisite and multi-venue. A number of churches are beginning to open micro-sites. The streaming support can be a place for everyone to obtain information on what is taking place whatsoever sites. One church takes the first five minutes of the loading service to give a monthly update for viewing for all sites. It has become a good way for the different sites, locations, and services to all become on the same page.
I am encouraged that more churches are resuming in-person services. Don’t let that be a reason or excuse to eliminate or reduce your digital services.
Your own church would miss an excellent opportunity for ministry, gospel witness, and unity.
Let me hear your thoughts.
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